Novy Ochag (New Hearth) is a brand that has continued and reimagined the Domashny Ochag philosophy. It is new because women today face new challenges and new tasks every day, and every day we learn to solve them in new ways. Novy Ochag is media in which a woman feels supported, finds inspiration for various aspects of her life and receives professional recommendations from the brand’s experts and journalists.

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Covers all sectors of a modern woman's life
Brand News
Novy Ochag Presented Its 2025 Women’s Time Award
The gala award ceremony was held at the Moscow Marriott Imperial Plaza Hotel on November 10.
24 november 2025
Special Issue of Novy Ochag: Time for Happiness
The issue looks at women’s happiness and has two covers featuring actress Darya Melnikova.
17 november 2025
Novy Ochag Hosted 2025 Beauty & Wellness Awards
The award ceremony took place on October 14 at Vorobyovy Hall.
7 november 2025
Presentation of the Autumn Issue of Novy Ochag
The issue, devoted to the exploration of beauty, was presented at the Shalyapin Bar of the Metropol Hotel, offering panoramic views of Moscow’s historic center.
27 october 2025