Novy Ochag (New Hearth) is a brand that has continued and reimagined the Domashny Ochag philosophy. It is new because women today face new challenges and new tasks every day, and every day we learn to solve them in new ways. Novy Ochag is media in which a woman feels supported, finds inspiration for various aspects of her life and receives professional recommendations from the brand’s experts and journalists.

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Covers all sectors of a modern woman's life
Brand News
Novy Ochag: The Cult of Beauty
On the cover – actress Marina Alexandrova, who played a leading role in the TV series Moscow Does Not Believe in Tears.
7 october 2025
Independent Media at the Territory of the Future – Moscow 2030 Forum-Festival
Three brands of the media holding are partners of thematic venues at the large-scale event taking place in the capital until September 14.
11 august 2025
A Country-Style Brunch from Novy Ochag
The brand hosted a summer brunch presentation at DACHNIKI restaurant to celebrate the release of its new flip issue featuring Ida Galich on the cover.
4 august 2025
Summer Issue of Novy Ochag: The Body Knows Everything
This is a flip-cover edition featuring blogger and TV host Ida Galich on one of the covers.
28 july 2025