For Smart and Discerning

Pravila zhizni (The Rules of Life) is a new project by the Esquire team – for the smart and discriminating.

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Published since 2005
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Esquire.ru is a daily guide to the information field of a young man.
Brand News
The Rules of Life and The VOICE Among Top 10 for Social Media Engagement in 2025
Independent Media brands continue their strong showing in Medialogia’s annual rankings.
17 february 2026
The Rules of Life on Silver Rain Radio
The Rules of Life Fashion Department Head Alexey Borodachev-Arkhipov made a guest appearance on the House of the Tiger program.
11 february 2026
Music Theory: The Rules of Life Launches New Show
The brand has partnered with VK Music on a new video project.
3 february 2026
The Rules of Life Launches Film Club
The brand has partnered with Okko, an online cinema, for the project.
3 february 2026